WG Distressed Hat with Vintage Dodge Scat Pack Patch

Description

Each hat is handcrafted and customized with a distressed look. A vintage patch is then personally chosen by Sam Wyatt to be placed on each individual baseball cap. The final product is a one-of-a-kind hat that is made with the love and attention that only a handcrafted item can have.

A little history on the Dodge Scat Pack . . .

As 1967 began to wind down, the Dodge product planning folks, along with their ad agency, Ross Roy, began developing a hip new marketing concept for the 1968 performance car lineup. This campaign would tie together the three performance models — Charger R/T, Coronet R/T and Dart GTS (Super Bee would be added mid ’68) — and garage them under a specific marketing strategy to generate increased consumer awareness and loyalty towards these performance models.

While the name of the exact individual who dreamed up the Dodge Scat Pack design, name and concept is unknown, regardless, it was pure brilliance on the part of the Ross Roy Ad agency and the Chrysler marketing department. First, the concept created a cool theme, with a mascot and tagline specifically for the Dodge performance lineup. This prevented the R/T, Super Bee and GTS models from getting lost and buried within the traditional marketing materials and brand advertising campaigns. Second, a wide-open throttle PR and media blitz announcing the formation of the Dodge Scat Pack got word out very quickly. Third, the marketing offensive engaged consumers directly with the creation of a “Scat Pack Club, ” which offered members a newsletter containing racing updates, tuning tips and other cool information for gearheads. Finally, Dodge was the first domestic automaker to promote its image with wild-looking Scat Pack jackets along with other cool items such as patches, decals and more. All these elements made the Dodge Scat Pack a huge success —a recipe that its rival cousin, Plymouth, would adopt in 1970 with the creation of the “Rapid Transit System.”

Designers quickly went to work, creating a Bee mascot that exhibited different styles of movement, while young copywriters at the agency developed catchy taglines such as “Run with the Pack” and “The Cars with the Bumble Bee Stripes.” The elements of a great marketing campaign were coming together, elements that were closely integrated with the actual look, feel and vibe of the performance cars of the Dodge Scat Pack. – “When the Hive Was Alive – Looking Back at the Dodge Scat Pack. “The Official Blog of Dodge.” N.p., 01 Nov. 2013. Web. 14 July 2017.

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